brand Collateral Design
The collection of media used to promote the brand and support the sales and marketing of a product or service.
It’s the tangible evidence of the brand, designed congruent with the brand’s core values and personality. These marketing aids are intended to make the sales effort easier and more effective.
Typical collateral materials include:
Facebook splash pages
point of sale
display, exhibition stands & graphics, signage
branded power point, keynote presentations
printed & digital brochures and/or newsletters